You can become a better communicator.

I wrote the book about communicating with clarity.

Want to start with a free chapter? Download it here.

Hi, I’m Ben Guttmann.

I’m an author, professor, and marketing executive. Across all of that, I’m interested in the things and ideas that move people – and in helping us get better at creating that magic.

What's the deal with this guy?

Your message, with a website on the side

So many websites stink. It seems like there are people who get messaging, and there are people who make websites – and these people have never met.

Not anymore. Introducing Fluency Shop, where we build websites that actually get your point across. Think of it as a messaging intensive that happens to result in a website.

Let's work Together

“If you need to communicate your work more effectively, this is your book.”

Michael Ventura
Author of Applied Empathy and Former Founder & CEO of Sub Rosa

“Every entrepreneur and brand leader should read this book.”

Alexandra Watkins
Author of Hello, My Name Is Awesome and Founder of Eat My Words

“An excellent read. Buy it. Learn from it. Adopt it. It’s that simple.”

Martin Lindstrom
New York Times Best-Selling Author of Buyology and Small Data

I have some thoughts on...

...well, a bunch of different things. I write most often about the places where technology and humanity intersect.

Most recent post

Bluesky has the juice

Finally, Twitter's replacement?

Bluesky has the juice

Finally, Twitter's replacement?

How would Ben & Jerry’s do it?

Every Tuesday, I send out 3 Simple Things to people I like.

Appropriately, I like to keep it simple. You don't have to follow me on six different channels – and I don't want to put out half-baked stuff across that many places. Instead, I send out a brief email newsletter once a week. People seem to like it: my open rate hovers near 50%.
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Subscribe to the free 3 Simple Things newsletter and you'll get just that: three things to help you connect, persuade, and thrive in our complicated world, delivered straight to your inbox every Tuesday.

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