Ben Guttmann
I've had a blast talking about Simply Put and other topics on over 100 amazing shows over the past few months. I hope that you can enjoy these interviews as much as I did – and that you give these fine folks a follow. If you'd like me to join you on your show as well, please shoot me a note and we'll make it happen.
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change – when others don't? The answer is simple. Literally.
But that doesn't mean it's easy. In Simply Put, Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal – and that work.
