Agency

Some advice for 22 year old me (or you) starting an agency

When we sold our marketing agency this year, I spent some time digging through old files and found some photos from those first, fresh-faced days starting out a decade ago. The kid staring back at me was taking those unknown, early steps on an exciting journey that took us from the corner ice cream shop to the Super Bowl — it was awesome in the truest sense of the word.

October 25, 2021

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9 Empathic Questions to Add to Your Discovery Process

Long ago we past the threshold where the limiting question in any creative or professional project was “what can we do?” to “what should we do?” Whether you are building a website, an advertising campaign, or even a new headquarters, the initial discovery process is really the most important step in getting to that “should.”

September 14, 2021

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The things we didn’t do

It’s an old truth that you often regret most the things you didn’t do, but the inverse is also true for me. Looking back over ten years of building, running, and eventually selling an agency I find that the times we refused, refrained, or rejected are ultimately some of the decisions I’m most proud of.

September 1, 2021

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The Reason You Get Stuck Creating Content (And How to Fix It)

Anybody who creates knows the moment. You’re staring at a blank canvas in Photoshop, an ominous flashing cursor in Google Docs, or simply a blindingly fresh page of paper… and you have nothing. Your feed, channel, journal, boss, or client is waiting… and simply zero is coming out.

February 17, 2021

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We Gave Everybody an Oculus Quest 2 — Here are Our Notes

2020 being what 2020 was, we couldn’t hold our usual end-of-year team festivities. So, in an age when we’ve all been grounded and isolated, we decided what better team gift than a way for us to explore new worlds, get moving, and connect with loved ones — safely. The solution: gift every member of our team an Oculus Quest 2 for the holidays.

January 14, 2021

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Ben Guttmann