Media

Don’t just read business books

Every now and then the same exhausting content pops up on tech/VC/hustle Twitter: some collage of the “best” business books, an implied MBA on a bookshelf that includes the likes of the The Lean Startup, Good to Great, and maybe Sun Tzu if the poster wants to feel more worldly.

November 4, 2021

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Most brands have customers. But, some brands have fans.

Being a fan is inherently irrational. Fans will put up with dismal performance of the New York Jets (like me). Customers would would all flock to the Tampa Bay Buccaneers or whatever “product” wins the next Super Bowl.

October 19, 2021

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Ben Guttmann

Media

Don’t just read business books

Most brands have customers. But, some brands have fans.

Sign-up for my free 3 Simple Things newsletter.Each Tuesday, I’ll send you one thing from me, one link from somebody else, and one idea to think about. That's it.

Sign-up for my free 3 Simple Things newsletter.

Each Tuesday, I’ll send you one thing from me, one link from somebody else, and one idea to think about. That's it.