Trends

Some predictions for 2024

Happy New Year! It’s a cliche at this point to say that we’re in for an unpredictable year. But that won’t stop me from making at least a few predictions about the twelve months ahead. From elections to movies, here’s what I think might happen in 2024 – along with my confidence percentage in each guess.

January 2, 2024

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Four small stories about tech and culture that have stuck in my head

In my notes, a few ideas for posts have been staring at me for weeks or months. I found these interesting ideas and always wanted to share them but never had enough material to flesh them out into a complete article. Well, now that we’re halfway through list season, today is the perfect opportunity to share them.

December 11, 2023

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Time is what we make of it

There are only two units of time that really are set in stone. It takes us 365.25 days to orbit the sun, and it takes us 24 hours to spin around our planet’s own axis (barring a leap second here and there). To varying degrees, everything else is pretty much made up. Let's make up more.

November 6, 2023

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The art and science of the perfect vacation length

It’s a big vacation week in America. Memorial Day is the unofficial start of summer, and with it, millions of Americans are on the road right now – myself included. With paltry holidays and leave, America doesn’t do vacationing great. That being said, I’d argue that we could use what we do have better. Both science and my personal opinion say that we should prioritize two types of trips.

May 26, 2023

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Brands can't stay cool forever

The ceaseless march of time comes for us all, and it has come for these hallmarks of millennial culture. To varying degrees many of the things that were at one point nominally “cool” or at least somewhat popular are now, as the reigning tastemaking generation would call it, cheugy. Is there a way out of this coolness death spiral?

May 16, 2023

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Ben Guttmann